December 10, 2015

Why Calibrate

When TV programs are produced, transferred from film, broadcast or cut to DVD, the process is precisely monitored on video displays calibrated to industry standards. Your TV or projector can accurately reproduce the full, original quality of the program but it must be calibrated to the same industry standards. You can have the quality of a professional cinema theater in your own home.

With AVCAS Inc, (Audio Visual Color and Solutions)  and our professional video calibration you will see what the artist intended.

TV’s are calibrated to Look Good in the Showroom (Marketing and Sales)

When consumers purchase a new TV or projector they leave the store with three assumptions.

1. The TV you bring home will have the same picture quality as the TV in the store.

2. The purpose of the picture settings in your TV or projector are set to industry standard.

3. TV’s out of the box are calibrated to have the best possible picture in your home.

The truth is TV’s are calibrated in the factory to have the best possible picture in the big box stores, not your home. Manufactures want their TV’s to be more “eye catching” then the competitors’ model. The manufactures top priority is to sell TV’s, not have accurate pictures.

The factory picture settings in consumer TV’s have color errors that average 30 percent excess in blue and 30 percent deficient in red and green. Often, they add enhancements to the picture that distorts the image and loses resolution. Most displays have too little or too much contrast in the image because the picture is too bright or too dark. This results in the image appearing washed out, or cartoonish, white content having a bluish tint, skin tones having a sun-burnt or pale appearance and no detail in dark areas of the picture.

Still Unsure if Calibration is needed?

The next time you are watching your favorite movie, TV show, or sports program ask yourself the following questions.

1. Can you see detail in the darkest and brightest portions of your picture (or is it completely black or to bright)?

2. Do skin tones look correct (or do people look sun burned, pale, bluish etc.)?

3. Does it look like the right color to you (you know SpongeBob is yellow but is he looking a little more orange these days)?

4. Do images appear clearly (or are something’s blurred?

5. Do you see any noise on the surface of the screen (or is your picture grainey or displaying static)?

When your system is calibrated properly, you will see all the colors and detail the director intended. Grass will be green, not bluish green. Uniforms will have the correct colors on them. People will have different shades of skin tone not all pale or all sun burned. Calibrating to industry standards is the only way to see accurate color and full detail in any picture.




Benefits of a professional calibration

  • Display a sharper focused, full resolution image.
  • Show full detail in the darkest and lightest parts of all scenes.
  • Properly matched to your video system and viewing environment.
  • Maintain accurate color balance at all picture light levels.
  • Produce a full range of accurate colors, including flesh tones, grass, sky, and sports jerseys.
  • Have a cinema theater “film look.”
  • Minimize picture artifacts and distortion.
  • Easier on your eyes.

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